What do Soap Operas and Super Bowls have in common? No, not “drama queens” on the sidelines. SALES! Pushing the product. Keeping your seats glued to the seat. Even if you need to “off load” your 5th BUD Light, you can’t miss the next BUD Light commercial. I mean c’mon, football and commercials. It doesn’t get any better than that!
So with that, here are my top 10 Super Bowl commercials, though not in any particular order;
- 1989 BUD Bowl 1 – Nothing like the original, as the “original” BUDWEISER out lasted the LIGHT 27-24.
- 1999 FEDEX – A SNAFU with the delivery of the Stanley Cup puts hockey’s most prized possession in Bolivia as a grape bowl.
- 2008 Audi – A spoof on “The Godfather” puts the bloodied grill of a Rolls-Royce in bed with Jack Woltz.
- 1984 Apple Computers – “We shall prevail”… Nothing like a sledge hammer wielding blonde to rekindle memories of having to read George Orwell’s novel Nineteen Eighty-Four for your high school English class.
- 2009 Bridgestone – Mr. and Mrs. Potato Head have an unexpected encounter with a flock of sheep, by which the Mrs. loses her mouth. We’ve all been there and if only it were that easy.
- 2004 Pepsi – Young Jimi Hendrix chooses Pepsi over Coke, a Fender Telecaster guitar over an accordion. “That truly WAS a close one”!
- 1999 BUDWEISER – Sibling rivalry reaches its zenith as two Dalmatian puppies gloat over their gigs, one as a “fire dog” and the other as the Budweiser “chariot dog”. Take a guess who wins?
- 1977 XEROX – Not a copy, but the original. A monk tasked with the impossible is able to quickly recreate 500 scriptures, and with one commercial create an entire movement of Super Bowl commercials. It truly was “A miracle”.
- 2010 SNICKERS – The candy bar has had a nice little run with this campaign, one of my favorites being Aretha Franklin as the “backseat diva”. But Betty White’s transformation in a game of tackle football was what got the whole thing started.
- 1993 McDonald’s – All of us at one time or another have uttered the famous line “Nothing but net”. Michael Jordan and Larry Bird brought back the game of H-O-R-S-E and raised it to a new level.